I help teams move from prototype to production, across the stack and into the hands of users.
Three ways to work together. Pick the one that fits.
01
Senior IC or engineering leadership at companies building serious product.
I'm open to roles with real ownership and an awesome team. Hands-on technical depth required. I'll write code, not just docs.
02
Embedded part-time with your team.
I shape technical direction and product strategy, write code alongside the team, and help with hiring. Useful when you need senior eng judgment without adding a full-time hire.
03
End-to-end ownership of a defined build.
Greenfield builds, relaunches, and custom feature work. Scoped and shipped end-to-end. Best when you have a clear deliverable and need someone to own it from kickoff to handoff.
Work I can publish. The resume has more I can't.
5 → 1,000
publication capacity per writer (Free to Plus)
Designed and shipped a focused publishing platform for independent writers, centered on ownership, readability, and durable web presence.
SvelteKit · Convex · TypeScript · Better Auth · Tailwind CSS · Polar · PostHog
20+
enterprise leads in month one
Two-week Webflow redesign for a Silicon Valley manufacturing AI startup. Repositioned the brand for enterprise credibility while driving inbound leads.
Webflow · Figma · API Integration
200k+
visitors in 60 days
Webflow site built to launch an international tour. Media-rich, performance-first layouts that handled scale during peak campaign traffic.
Webflow · Canva · Relume
5,000+
visitors in 2 weeks
Full redesign of a prominent DJ's marketing and portfolio site. Custom background audio player, deep media catalog via Sanity CMS.
Astro · Cloudflare · Sanity CMS
I'm Joe Kracz, a full-stack engineer and former product manager specializing in AI-native products.
I've spent the last several years building at the intersection of product and engineering, most recently as Director of Engineering at Pull Systems, where I architected an AI agent platform that contributed to 3 enterprise wins in 5 months and helped avoid $3M in downstream costs for one of our customers.
I bring both technical depth and product intuition. I've shipped everything from LLM agent systems and sandboxed code execution layers to telematics data pipelines and websites for global entertainment brands. I write the code and I care about what it's for.
Outside of client work I build my own products, run a lot, and am working toward my second triathlon.
